FREQUENTLY ASKED QUESTIONS

What is Real Estate Tools?
What is the Real Estate Tools Marketing System?
What makes the iQualify drop-in website tool, the ads, and the signs so effective at getting leads?
Just how powerful is the database of Loan programs?
What is the Executive Service?
How much is it?
What is it worth?
How do I get started?

What is Real Estate Tools?

Real Estate Tools is a marketing program for generating leads and increasing business for Real Estate Professionals. This program, designed by real estate agents-for real estate agents, is the most innovative and effective program for generating leads in today's marketplace. Members receive a number of valuable tools for generating leads including:
- iQualify: a drop-in website solution that turns your website into a super lead generator,
- Lawn signs that get results,
- Ads that get your phone ringing,
- 360 Virtual Tours on Realtor.com that get you serious buyer leads, and
- A FSBO lead service that sends new leads to you via email every morning .
- An Expired Listing lead service that quickly finds name & phone numbers of current expired listings in your area,
-  A lead management software program to manage your leads and merge them with powerful, pre-written form letters.

Services are being added regularly! Make sure to check back!

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What is the Real Estate Tools Marketing System?

The Real Estate Tools marketing system is a collection of tools designed to generate more buyer and seller leads for your business. Using the strength of the nation's largest database of non-conventional loans, Real Estate Tools members are able to reach out to a wider segment of the population seeking to purchase Real Estate. Whether it's a first time buyer looking for a home, an Investor looking to buy and sell real estate, a home owner looking for a second home, a business owner looking to buy a piece of commercial property, or a person with beat up or even bad credit, as a Real Estate Tools member, you have the ability to reach out to all of these people using powerful marketing tools.

Members receive benefits from the following lead generation tools:

iQualify 1.0: a Drop-in Lead Generation Website Tool

You can use iQualify in your existing website to provide a valuable “service” to prospects visiting your site. The tool works like a simple wizard that your visitors can walk-thru. The prospect gets the opportunity to “see for themselves” if they can qualify for a property purchase in a “safe, un-intimidating” environment. And you get a qualified lead as a result. The leads are sent to you via email as soon as the prospect uses the Wizard.

Lawn Signs that get results

The Lawn Signs (available with your Real Estate Tools membership) are designed to get leads by advertising to a greater number of prospects. You can just imagine how powerful a sign is that advertises: “Zero Down, Poor Credit, First Time Buyer, Call for a FREE 2 minute Pre-qualification.” You can place these signs on your listings or even on the lawn of a For Sale By Owner you may not have the listing for. This is a powerful way of getting buyers and later getting the listing from the FSBO.

Ads that make your phone ring

You can advertise to people in the newspaper, Internet, and Real Estate magazines, in order to let potential buyers know that you are a Real Estate Agent that can get their deals done regardless of their situation or circumstance. These ads make your phone ring! Imagine an ad that invites renters to own a home with little or no money down. Think of the number of people who dream of investing in Real Estate, but think they need lots of money or perfect credit to do so. When you advertise your ability to show them available properties and find them the source of funding to get the deal done, your phone will ring!

360 Virtual Tours on the Homestore Distribution Network and Realtor.com

The vast majority of people looking to purchase real estate today are using on-line sources to do their research. If a picture is worth a thousand words, then a 360 virtual tour is truly priceless in terms of its ability to qualify people looking at your property as serious buyer leads.

A FSBO Lead Service that provides you new leads every morning via email

Once you become a member, you will receive FSBO leads emailed to you every morning by 8:00am MST. We have assistants in more than 300 market places in North America that:

1. Search your local Newspapers
2. Look through FSBO Websites
3. Scour FSBO Magazines

so that we can inform you immediately who has just advertised as a "For Sale By Owner" in your area.

Here's what you get with your FSBO service:

- All of the newest FSBO listings in your area by 8 a.m. MST.
- Name, Address, Phone Number, Asking Price and a Description for Each Property - No Duplicates - Only New "By Owner's" who advertised in the last 24 hours
- Cross-referenced against the National Do-not-call Registry

An Expired Listing lead service that quickly finds name & phone numbers of current expired listings in your area

Powered by RedX, our expired listing service turns Expired Listings into Leads in Minutes by:

-  Obtaining owner name & phone number for expired, cancelled or withdrawn properties.
-  Filtering expired properties that have been re-listed or sold.
-  Flagging phone numbers in the National Do-Not-Call registry.
-  Searching multiple local & national sources to find absentee owners & unlisted numbers.
-  Researching 'old' expired, withdrawn, and cancelled listings at no extra cost.
-  Operating through a powerful software program, not email, with real-time updates so you always remain current.

With this service you can sell more, save time and save money. We get you the numbers in minutes, not hours so you can be the first to call, thus increasing your opportunity to get the listing. You save valuable time researching and cross-referencing again the Do-Not-Call registry and re-listed/sold property lists.

A lead management software program

This software application manages all of your active, expired listing and FSBO leads in one easy-to-use listing manager. It also merges expired and FSBO listings into powerful, pre-written form letters that get results. (Only available with leads packages that include the Expired listing service.)

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What makes the ads, signs, and website tool so effective at getting leads?

In today's market, more people find themselves in increasingly unusual circumstances. People in America have less savings than ever, more debt than any other generation in history, greater desires to own more properties, and more non-residents purchasing property. Regardless of the circumstance, a large segment of the population today is looking to purchase a home without meeting the typical requirements to qualify for a mortgage.

The Real Estate Tools approach allows agents to effectively reach out to this ever-increasing segment of the population. As a member of Real Estate Tools, you have access to the nation's largest database of non-conforming, or sub-prime loan programs. Therefore, when you specifically advertise to a first time buyer, or person with no money to put down, or someone who doesn't have full documentation to qualify for a conventional loan, or even someone with poor or bad credit, there are two results using the Real Estate Tools approach.

One, your phone rings! These ads appeal to all segments of the market. Even the person with the best credit is interested in purchasing a property with no money down!

And two, you are able to follow through on your advertisement by finding a program that will allow these leads to qualify for purchase.

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Just how powerful is the database of Loan programs?

On the Real Estate Tools website, you're able to search through complete nationwide lending guidelines of the industry's most aggressive loans, organized into one huge, searchable, multi-criteria database. With over 15,000 “Hard Money” loan programs available, this is by far the most extensive database of its kind in the world! Here is a sample of some of the tough loans available:

Commercial Properties include:

There are literally millions of combinations! Entering a few key criteria, a member can instantly see if they, or their buyer, will qualify for financing! Imagine the power of having 15,000 loan programs that all "push the envelope" in some way, at your fingertips. How many of your leads have grown cold during the pre-qual process? How many Buyers have you lost in financing? Take the driver's seat when instantly pre-qualifying your prospects and keep your Buyer leads hot! This is why Real Estate Tools is the indispensable tool for today's Realtor/Investor.

You can refer the loan to your own lender or be connected with one of our 4,000+ Mortgage Brokers that are eager to help you close all of your toughest deals! Once you find at least one or more loan programs that fit your Buyers exact criteria, simply submit that loan and a local Mortgage Broker will contact you to close the deal! It's as simple as that!

Tough deals are no longer tough! Difficult loans are no longer difficult! With the Real Estate Tools Loan Search you can now safely market to Buyers that don't think they qualify for a loan or have been previously turned down! We guarantee that when you use this powerful database as a pre-qual tool and as a deal closer, you will grow your business to levels you never thought were possible!

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What is the Executive Service?

The Executive Service includes all of the tools included in the regular membership plus a virtual assistant to help you work and pre-qualify your leads. With the Executive Service, a Real Estate Tools representative, trained to handle leads generated from the Real Estate Tools program, answers all of your incoming phone calls from ads and lawn signs as well as leads from your website tool and virtual tours online. The Real Estate Tools agent will professionally handle the lead and capture the data about the lead. Then the Real Estate Tools agent will walk them through the Pre-qualification. As soon as the lead has been “pre-qualified” for a property purchase, the Real Estate Tools agent sends you an email with the “pre-qualified lead.” Then you can find them the right property. With the property and a pre-qualified prospect, you can then use Real Estate Tools to get them a lender and a loan.

In addition, with the Executive service, a Real Estate Tools agent will help you manage your marketing efforts by tracking your placements and reminding you of renewal dates so you don't miss out on any leads that could mean lost sales for you.

The Executive Service includes an unlimited number of leads handled by Real Estate Tools each month. So no matter how many lawn signs you put up, no matter how many ads you run, no matter how much traffic comes through your site or through virtual tours, your costs don't change. It's like hiring your own assistant for far less than anyone you could ever hire to sit at a desk and handle your calls professionally and efficiently. And for only $99 per month over the normal subscription fee, your cost is fixed and inexpensive. This service assures you that your advertising dollars are getting the maximum return by ensuring that every lead calling in from your advertising is handled professionally, timely, and expertly in order to convert them to a pre-qualified prospect.

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How much is it?

There are three lead programs that you can purchase through Real Estate Tools or you can get started with ALL THREE for one low discounted price.

PACKAGE 1:         The Basic Real Estate Tools package

• iQualify Lead Generation Tool for your Websites
• Pre-qualification tool for prospects calling from your
• Real Estate Tools powered ads & lawn signs
• Nations most powerful non-conventional Lender and Loan Search tool for getting more prospects qualified than ever.

PACKAGE 2:          The FSBO leads package

• FSBO leads in your email each morning
• Cross-checked against the National Do-Not-Call registry
• No Duplicates

To begin receiving the latest FSBO leads who have just listed in your area via email each day, there is no setup fee and you pay just one low monthly fee of just $39/month.

PACKAGE 3:         The Expired Listing leads powered by RedX

• Expired Listing leads including Name and phone number for expired, cancelled & withdrawn properties
• Cross checked against re-listed or sold properties and those on the National Do-Not-Call registry.
• Listing manager software application to manage active, expired & FSBO listings in an easy-to-use program.
• Automatically merges expired listings into pre-written form letters.

The setup fee to get started with the Expired Listing service together with the lead management software program is $149.99. You will receive a desktop application with your subscription to manage all of your active, expired & FSBO listings. Thereafter the monthly fee is just $54.99 for the Expired Listing Leads service.

PACKAGE 4:         The Premier Real Estate Tools package

• The Basic Real Estate Tools package
• The FSBO leads package
• The Expired Listing leads powered by RedX

With the Premier Real Estate Tools package, you receive the benefits of all three of the other packages for one low monthly subscription fee. If you were to purchase each of these services a la carte, you would be paying $147.99 each month. If you sign up for the Premier Real Estate Tools package, you will receive the benefits of all of these packages for only $113.99/month! The setup fee to get started with the premiere package is $348.99 which includes setting up iQualify, the drop-in website lead generation tool to run on your website, a lawn sign to get your phone ringing, ads to place in your local paper designed to get prospects to call you, the lead management software application, and your first month's subscription to ALL of the Real Estate Tools lead generating services.

Executive Service

To add the benefits of the Executive Service, you are only billed an additional $99. This gives you all of the benefits of the regular membership, plus unlimited leads are handled and “Pre-qualified” for you by a “virtual assistant” at Real Estate Tools. This is a live person to handle your incoming leads when you are giving a presentation, busy on another call, or even out of town. You will have the confidence of knowing that your prospects are being handled with professionalism and efficiency for only $99 a month. You will also have the confidence of knowing that there is someone helping you manage your placements and ad deadlines so you can maximize your exposure and lead generation opportunities allowing you to focus on selling real estate.

If you have any questions regarding billing or want to get started now, simply call; 1-866-947-6984

Once a member, you will enjoy unlimited access to the Real Estate Tools site where you may perform an unlimited number of pre-qualifications and searches. You will receive instruction on placing iQualify on your site. Your FSBO leads will start coming to you every morning. Billing is done automatically, at thirty-day intervals, with any of the following payment methods: Visa, MasterCard, American Express and Discover. Payment by check is offered for those wishing to pay in yearly or bi-yearly increments. When you purchase a year membership, you receive two months free! To pay by check or to set up an account with a representative, simply call: 1-866-947-6984.

What is it worth?

First of all, our staff of data entry personnel and programmers spend thousands of hours each month to update, maintain, and database all of the information you are accessing each day with your Real Estate Tools account. Keeping 15,000 loan matrixes databased, maintained, and up-to-date from over 260 wholesale lenders is a huge undertaking. It would be cost prohibitive for any one agent or brokerage to duplicate the database and information you receive for only $59 per month. In other words, you have the power of our resources, including thousands of hours and tens of thousands of dollars of investment every month, available to you even though you may be a single agent or investor.

Secondly, let's do some math: the average agents that are using this system are selling an extra 12-20 properties in their first year! Let's take your average “run of the mill” home that sells for $100,000. If you sell as many extra homes per year as the “worst” of our average agents, you would sell an extra $1,200,000 worth of transactions this year! That would equate to between $18,000 and $36,000 you would stand to make ON TOP of what you were on course to make this year! Keep in mind, this kind of additional income would put you in the bottom 45% of our members! Incredible! Even if you only sell one (1) $100,000 home, at $59/month, you will have paid for over 50 months of service! That's over 4 years of service from just one small deal! Now imagine selling 1-2 extra deals per month because you have access to this information. This service is a steal at $99 a month!

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How do I get started?

To begin, just click here to be taken to an easy, online form where you can set up your account. (It takes about three minutes.)

Thereafter, you will be able to log in to the Real Estate Tools website using your username and password. After logging in, you will be taken immediately to the member Home Page with a number of tools for you to use. Your membership fee covers an unlimited number of searches and Broker submissions! Just log on and use the site any time you need to find a lender, to use it as a Pre-Qual tool, or just to see what new programs are being offered. You're account will remain active as long as you choose to keep it, and billing is taken care of automatically. We've worked hard to let you "hit the ground running." However, if something is ever unclear or you just have a question, let us know. We value your feedback above all else, and are always eager to hear your input. If you have any questions, comments, or want to sign up, please call: 1-866-947-6984 to begin using Real Estate Tools today! JOIN NOW and you can be searching in minutes. IT'S THAT SIMPLE!

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